Best & worst business buzzwords for 2015?

Every year produces a new crop of business fads and buzzwords. As the end of 2015 draws near, what have been the most annoying new or re-hashed buzzwords this year? Or the most insightful ones?

This is a bit of an informal straw poll. Simply post your favourite verbal hits and misses below. I still loathe ‘impacted’ in any business context, but I think I’m losing the war on that one!


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Julie heads the Australian Industry Group’s economics team, producing economics research, comment and policy advice for Ai Group and its members. She is also: Adjunct Professor of Economics and advisory board member at Deakin University; panel member of the Melbourne Economic Forum at the University of Melbourne; and a member of the National Economic Policy Panel of the Economics Society of Australia.


  1. Lisa Hardes

    Innovation…. OMG its almost in every piece of literature I read regarding government and finance. Seems to be a term used to generalise any concept or process to improve something but has no clear idea or actual practical information on how to do so. Its like a unicorn… everyone should get one! oh but we cant really tell you where to find one, or how to train one, or if it will even fly. but you really need one if you want to go some where

  2. Sam Fitzgerald

    I worked with a colleague in a past life who loved the word “journey”.

  3. Pip Freebairn


  4. Tracey Pattenden

    As a mum of a year 12 student, I’m totally over hearing the word “Cohort”!


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