This means that websites designed only for desktop viewing may be ranked lower in a Google search using a mobile, compared to websites that have been optimised for mobile browsing, which may be ranked higher.
This change reflects the increasing global use of mobiles to access the internet, including in Australia.
For businesses that rely on the Google search engine as a source of advertising to customers or just to stay competitive, it is important to adapt to such changes in technology.
We encourage businesses to consult with their website administrators to ensure they maintain their site’s search engine optimisation (SEO) and remain competitive in this new online landscape.
How important is SEO to your business? Have you considered the need to optimise your online presence for mobile browsing? Share your experiences and thoughts below.
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